FLOAT4 and DCL Communications Unveil an Interactive Digital Experience for the Inauguration of the Seminole Hard Rock Hotel & Casino in Hollywood, Florida
This is the LED lighting show on the newly opened Guitar Hotel at the Seminole Hard Rock Hotel and Casino just outside of Miami. The 34-story destination resort has nearly 30,000 linear feet of programmable LEDs that wrap the building and conform to the unique contoured exterior. The vertical guitar strings on the building extend into the night sky with rooftop light cannons that can be seen for miles. The show is a daily spectacular featuring a series of orchestrated outdoor music and light shows showcasing the LED lights built into all sides of the brand new and immaculate The Guitar Hotel. The lights are programmed to change color and intensity and are choreographed to different songs. Six high-powered beams of light accentuate the production by projecting at least 20,000 feet into the sky. The six lights mimic the strings of an imaginary guitar neck.
Design Communications LTD (DCL) developed, engineered, managed, built, installed and lead the programming of the media facade, using SACO LED video lighting technology and Float4 for creative content, software & programming. The show controls are RealMotion media servers and ISAAC.
Apart from the Guitar Tower and pools, the Seminole Hard Rock complex is also home to a sprawling casino, a day club/nightclub, a food court, the new seven-story Oasis Tower—which houses 168 guest rooms, including a ground floor of swim-up suites—and a renovated Hard Rock Live venue, now with 7,000 seats. Maroon 5 broke in the freshly redesigned entertainment venue and set the bar high for succeeding acts.
