Magic Desk, a sophisticated desk unit by Yomei is launched in India by Plüsch, a pioneer in bringing the finest German luxury brands to the country.
Magic Desk, which is designed by André Schelbach for Yomei is an avant-garde take on a traditional desk. It offers users a fluid living experience. In its closed state, this ergonomic desk can be used as a sideboard or a table. This multi-faceted desk comprises two stainless steel drawers, multiple power sockets, a cable tray, and concealed cable routing through the polished, brushed, or powder-coated stainless steel frame.
This compact, futuristic desk exhibits style, charm, and function. It features easy-to-use sliding, folding, and locking mechanisms to open and close it. It fits into any life and yet stands out due to its uniqueness. This bureau gives people the freedom to remain flexible and adds effortless style to any space. The Desk concept recently received the Red Dot Design award for its functionality and sophisticated design.
About Plüsch
Studio Poggenpohl was founded by Hamendra & Rati Sharma in 1998 as SIS Imports and was rebranded by their daughter Sukriti Sharma to Plüsch in 2015. “Plüsch” embodies a new energy and a compelling promise in the domain of luxury living; be it kitchens or lifestyle products. The brand was a pioneer in bringing the best German luxury brands to India; beginning with Poggenpohl for kitchens, Gaggenau for appliances, and Interluebke for wardrobes. The transition from SIS Imports to Plusch has been steady and well thought-out. While the parent company SIS IMPORTS remains the same, the Plusch brand offers the much-needed strong, iconic brand name to assemble the wide product portfolio under one umbrella.
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Representing the world’s leading brands in exclusive pan-India tie-ups, Plusch has carved out a genuine, unshakeable reputation through an honest approach, dedication, immaculate execution, and client satisfaction. Over time, it diversified and expanded its product portfolio to represent many other prestigious and luxurious lifestyle brands. The driving factor behind the intentional associations with all German companies has been the shared sensibility and a professional work ethic that rests on an unrelenting quest for perfection.
German for ‘plush, luxurious and refined’, Plusch exemplifies a modern, engaging experience. The name ‘Plusch’ also draws out the German association succinctly and reflects the promise of luxury and elegance. The accompanying visual identity and language are distinct and will be characteristically plush, though minimalist and sophisticated. Pure, crisp white is contrasted against cool tones of silver and grey, and a subtly-used Plusch orange provides the perfect accent of warmth and style.
