Everything has a soul: In many cultures objects, places, and materials are attributed with divine or supernatural qualities. Sopovria is a family of diaphanous items, whose contours dissolve and melt with the surroundings. At the same time, we can spot their soul, balanced between transparency and color. Zoomorphic shapes characterize these coffee tables, little creatures that are here to keep us company. JCP Universe is an eclectic brand that aims to change the design status quo through a wide-ranging practice and its fusion of art and design.
The brand not only produces furniture and other design objects but is engaged in shaping culture more broadly – staging performance events at the CRT Milano Teatro dell’Arte as part of the Milan Triennale, as well as producing art videos and designing printed artworks.
READ ALSO: https://arivaalifestyle.com/design/xzone-versatile-and-multipurpose/
The brand is the brainchild of Italian architect Livio Ballabio and was born out of a radical think tank held in Milan in 2015. Ballabio studied at the Politecnico di Milano under Raffaella Crespi, graduating with a degree in Industrial Design. The artistic direction of JCP Universe is in the hands of hybrid design studio CTRLZAK, led by Italian-Greek artist-designers Katia Meneghini and Thanos Zakopoulos. Other designers contributing to the JCP universe include Richard Hutten, Sam Baron, Alessandro Zambelli, Emanuele Magini, Nanda Vigo, and Matteo Cibic.
The brand works predominantly with private clients, but its work was recently honored when it was shortlisted for the Milan Design Award for JCP Universe’s Ten Secret Treasures exhibition during the Fuorisalone 2016.
