The pride behind every Maharashtrian auspicious, bride and festive wear, the Paithani saree, is an unforgettable piece of Indian textiles. Hailing from the Paithan town near Aurangabad, and now, Yeol taking over its manufacturing, Paithani sarees are weaved with the finesse of silk, the spark of zari, the delightful floral and bird inspired motifs, and the delicacy of the artisans. Stretching the threads of this Paithani saree, and squeezing out innovative inspirations, the Indian brand, Jaypore, has stepped up with a collection of bedsheets and table mats, adorned with the Paithani motif.
A Tale of Elegance in Indian Handicrafts
Jaypore is like a treasure box, standing as a premium online store of Indian handicrafts, containing the stories of artisans and craftsmen, narrating the products ignited from their talent, including decor, accessories, jewelry, gifts, and many more. Walking onto what Jaypore has to offer us, one of its collections, termed “Alanna”, is more than just a range of cotton bed linen and cushion covers. It comprises cotton dohar, bed sheets, and cushion covers, with the elegance of block-printed motifs, all coming from the Paithani sari.
Paithani Splendor
The Paithani Sarees seldom fail to flaunt the tiny ‘Duniya’, ‘avail’ which is a lush bunch of flowering veils, and ‘popat maina’ that announce their narrative journeys, on its borders, and these same motifs have found their prime seat in this textile assortment. This all roots a rich tradition of Indian culture and shines through its craftsmanship. Jaypore even offers a range of table mats from the Paithani beauty, with a few bedsheets dipped with infamous Paithani motifs of Bangda, Mor, Kamal, Tota Maina, Asawali, Rui Phool, and Panja. The prints in these bedsheets and table mats are slightly irregular, which shouts out the fact that they are hand-block prints- reminding us of their organic beauty and imperfections. With all these products, Jaypore aims to weave us back into our traditional lifestyle, mesmerizing us with the charm of the magical weaves that run within our country.
Jaypore, now acquired by Aditya Birla Fashion and Retail Limited, has the power to touch customer’s hearts by fusing our antiquities with contemporary products. Its local designs enchant us to feel at home anywhere we go, pulling back memories of unmatchable grace and exuberance.
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