To be able to revive the basic purpose of Ancient Coins into wearable design is an art in itself. And producing hundreds of these customized masterpieces is the esteemed brand, Peregrine Pendants. Founded by Joost van Rossum, Peregrine Pendants collects and uses Ancient Coins to craft elegantly stunning pendants. Each artistic pendant holds a piece of history and each wearer bears its enormous power. In an intriguing interview with Joost van Rossum, he described his brand’s journey and his graceful design sensibilities. And the intricate touch of his products reflects his extensive knowledge of ancient coins.
Which of his influences and experiences affected the establishment of this brand?
Joost’s brand journey began with his childhood practice of collecting Ancient Coins. These were mostly exquisite Dutch and European coins, dated between the 16th and 19th centuries. Then, he started accumulating Roman bronze coins almost ten years ago and further collected older Greek coins. While trading and collecting these Ancient Coins, he also gave a peep to his family and friends. This was so because he found hoarding these precious pieces unnecessary. Moreover, he was looking for a necklace to be worn with these coins. Thus, he amalgamated his passion with an effective purpose to form the basis of Peregrine Pendants.
Delving in deep, he observed that coin necklaces either held low-quality coins or were not properly set. As there was no manual to set the coins due to their irregular shapes, he started creating customized holders for each coin. Solving this issue gave birth to his brand and gifted Ancient Coins an aesthetic and functional life.
What were the most vital challenges while setting up the brand?
Handmade crafts and customizations are the hardest to achieve. Likewise, handcrafting the art of setting coins with no manual or guidance was a challenge in itself. Different coins could have vivid shapes or be broken. Hence, setting them sturdily in customized pendants came with a lot of effort. Moreover, it can be tough to restrain oneself from overspending on buying higher quality or new coins.
How does he source the coins utilized in his work? And do people appreciate and respect these Ancient Coins?
In terms of accumulating Ancient Coins, it reaches out to specialized coin dealers. Moreover, an observant eye on stores, fairs, and websites is needed to be kept. He explains that this helps him in collecting an evocative assortment of Ancient Coins. As for his statement necklaces, Joost has always received positive responses. It’s this valuable customer feedback that reflects their respect for historical pieces.
How does he keep up with the ever-changing design trends?
Joost goes on to explain that in producing his custom necklaces, trends don’t play a significant role. He focuses on featuring history most delicately and beautifully. Even though he makes technical improvements, the attention is always directed towards those splendid Ancient Coins.
How does he plan to expand your brand and make people more aware of the significance of historical coins?
Although Joost isn’t inclined toward online marketing, he still resorts to it to increase his audience reach. He believes in showcasing his masterpieces to people in person. Hence, participating in fairs and events brings him closer to in-person reviews. Likewise, 15 of Peregrine Pendant’s products are for sale in NYC’s November 19 store.
With these significant steps, he envisions connecting with a larger audience. Peregrine Pendants revitalize the entire purpose of Ancient Coins and give new life to them. Yet, how the brand weaves the coin’s story to the present will always stay magical.
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