When the Grand Magic Hotel needed reinvention, Schroders turned to Moment Factory for help. With its incredible skills, Moment Factory gave a magical ambiance to the legendary hotel. The Grand Magic Hotel, located in Paris’s prime corner, is owned by global investment manager Schroders. They wanted to give the hotel a new identity.
On the other hand, Moment Factory is a multimedia entertainment studio. Its specialization lies in creating immersive environments with light, sound, architecture, and space. Moment Factory has a long history of theme parks. It has designed the mystical atmosphere in Hangzhou, China and Wonderbox in Paradise City, Korea.
Hence, handing over responsibility to Moment Factory was a wise decision. The main objective of Grand Magic Hotel was to create an enchanting experience for both children and adults.
WHERE DID GRAND MAGIC HOTEL GET ITS INSPIRATION FROM?
As Moment Factory excels at creating theme park attractions, it gives a magical ambiance to the hotel. In just two years, it offered a fantastic multimedia experience for an unforgettable stay. As it opens up surprises at every step, it feels like you are walking through a magnificent theme park.
A TOUR THROUGH THE GRAND MAGIC HOTEL:
The enchanting experience begins when you enter the hotel. A digital portrait of the hotel’s fictional owner stands above the reception area. Interiors have ever-changing multimedia and scenographic effects. Moreover, these effects change throughout the day and even between seasons. This engages the user and encourages them to participate.
Furthermore, the Grand Hall is the hotel’s pride. The illusory visuals of this hall create a mystical atmosphere. It takes us to the edge of reality and pushes us into a fantastical world.
The Grand Hall changes itself to showcase four distinct worlds:
THE FRENCH GARDEN:
This living garden landscape showcases nature’s beauty. A sunny day is welcomed by multimedia effects in the morning. A peaceful atmosphere is created in the afternoon. On the other hand, the evening is a great time for visitors to enjoy the setting sun.
THE FOREST PAVILION:
The Grand Hall transforms itself to display an enchanted forest. It surrounds the hall with lush vegetation and scenic trees.
THE WATER PALACE:
This experience features a spectacular underwater world. The entire hall is adorned with sea creatures and huge waves to give guests an unforgettable stay.
THE SKY GALLERY:
This world showcases the wonderland above the clouds. The incredible multimedia effects include a full moon, paper airplanes, and a burning fire.
Above all, the Grand Hotel itself is an architectural masterpiece. Therefore, the Grand Magic Hotel offers a 360° multimedia experience. Furthermore, to help Moment Factory, Tétris Design, and Build contributed excellently to scenography. On the other hand, Maison Numéro 20 assisted in the space decoration.
For this remarkable project, Moment Factory was awarded ‘Best Hospitality Concept, 2022’ and ‘Immersive Experience, 2022’.
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