Classic Blue
Presenting the Pantone Colour of the year. According to the Pantone Colour Institute, Classic Blue “highlight our desire for a dependable and stable foundation”, as well as re-centers our thoughts”. Kick off this year with this serene shade that represented the excitement of a new millennium. We are in love with this pretty shade that Chanel has translated into the gorgeous leather hampton bag.
The choice seems grounded in an association with this mellow, rich blue and a sense of peace and dependability. Time to put on your most magnificent display. The indigo hue brings to mind both the constant and the classic; the sky at dusk, an impeccably tailored suit, serene waters, or a bowl of perfectly ripe blueberries.
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Pantone’s selection of Classic Blue for 2020 is richer when you consider the history of the Color of the Year franchise, which began 20 years ago in 1999. That year, the color chosen was Cerulean, a serene shade that represented the excitement of a new millennium and offered a calming visual to the anxieties that preceded Y2K. Cerulean’s impact that year permeated the cultural zeitgeist, ranging from home decor trends to high fashion; for reference, one might consider Meryl Streep’s character Miranda Priestly’s monologue in the early-aughts film, The Devil Wears Prada, where she breaks down how the color dominated a global industry.
So perhaps it should come as no surprise as a decade ends and a new one begins, that Pantone would revisit the blue color family ahead of a year that will carry plenty of changes, fears, and hopes as it ushers in a new phase.
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