Nestasia is redefining contemporary home living, bringing together thoughtful design, everyday functionality and accessible luxury for a new generation of Indian consumers.A home is rarely just a collection of things. For Nestasia, it is a reflection of personality, creativity and the way we choose to live. Founded in 2020 by husband-wife duo Aditi Murarka Agrawal and Anurag Agrawal, the Kolkata-based home and lifestyle brand began with a simple belief: beautifully designed products should be both aspirational and accessible, and the spaces we inhabit should reflect who we truly are.
Six years on, that idea has grown into a rapidly expanding brand with a distinctly modern point of view.
Where Nestasia Meets Everyday Life
Nestasia brings together design and functionality across an evolving range of home and lifestyle products. From tableware and kitchen essentials to storage, décor, bath and soft furnishings, its collections are designed to fit naturally into contemporary homes while adding a sense of personality.
The brand’s appeal lies in its accessible luxury proposition. Products feel considered and design-led, yet remain approachable enough to become part of everyday living. With new products introduced every week, Nestasia keeps its assortment fresh, relevant and closely connected to the occasions and rituals that shape modern life.
But the brand is selling more than homeware. It is selling a way of looking at home. For Nestasia, home is an extension of identity. Its audience includes mindful homemakers, modern hosts and design-conscious consumers who see everyday objects as an opportunity for self-expression. That philosophy has helped the brand move beyond the traditional homeware conversation, where functionality often takes centre stage. Nestasia places equal importance on creativity, aesthetics and the emotional experience of living with the things we choose.
A dinner table can become a setting for celebration. A carefully chosen object can change the mood of a room. Even the most ordinary daily ritual can feel a little more special when the surroundings reflect your personality. This emotional connection is central to Nestasia’s identity.
From digital-first to an emerging retail presence
What began as a digital-first startup has developed into one of India’s fastest-scaling home and lifestyle brands. Today, Nestasia offers more than 4,000 products across five categories and has served over 500,000 customers, with more than a million orders delivered. The numbers tell one part of the story. The other is the brand’s expanding physical presence.
Nestasia now follows an omnichannel model, with its website contributing approximately 55 per cent of revenues alongside quick commerce platforms, online marketplaces and an expanding network of exclusive stores. The ambition is clear. Nestasia is working towards a Rs. 1,000 crore annual revenue target while continuing to build a larger ecosystem around contemporary Indian home living.
Yet perhaps the most interesting part of Nestasia’s story is not simply how quickly it has grown, but what it represents about the changing Indian consumer.
Today, people are increasingly looking beyond utility when choosing what to bring into their homes. They want products that look good, feel personal and fit the way they actually live. They want their homes to have character. Nestasia has found its place within that shift. Its proposition is refreshingly simple: everyday living does not have to be ordinary.
Sometimes, a beautifully set table, a thoughtfully designed object or a small change in a familiar corner is enough to make home feel a little more like your own. And that is where Nestasia is building its world, one everyday detail at a time.
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