Just in case you missed the Latest Collection, Zoi, by White Studios, you need to know that it’s the epitome of an unforgettable blend of art and design. The range of alluring home decor products pulls inspiration from India’s cultured tribal art- Warli. A mix of colors, a splash of forms – the collection carries subtle magic.
The astounding brand, White Studios was the brainchild of product designer, Gitesh Mehta. The founder explains that they don’t just create mere things, rather they build experiences, emotions, and skills. The ‘white’ in their name features the brand’s quality of being unique and pure. The brand starts with functional seating, and playful decor and wraps up with robust tables and royal lighting.
Carrying on their delicacy and uniformity, their Latest Collection encircles the brand’s incredible furniture design and Warli art’s geometric beauty.
The Magical Bond Between Zoi and Warli Art
The serene term Zoi, rooted in the Greek phrase, means ‘celebration of life’. And that easily explains why the brand chose Warli Art to adorn their products. The Warli art of Maharashtra depicts the daily lives of people. From hunting to farming, each element of it is also a depiction of Mother Nature. Likewise, it celebrates the simple joys and their relaxed state of mind.
Hence, the Latest Collection pays homage to 2000-year-old art and finds beauty in simplicity. The home decor and furniture in this collection include striking floor lamps, desks, side tables, serving ware, and exuberant pieces. Peeping ahead, you will notice their adorable Clan collection within Zoi. This ‘Clan’ consists of small decorative objects. You would see a sturdy palki or a charming chip-n-dip platter. In this way, the brand has perforated a wide range of home decor accessories, reflecting their expansion of expertise.
The Captivating Decor Of The Latest Collection
It’s vital to realize the fact that the Latest Collection doesn’t just include Warli in its painting form! Now how does that make sense? Warli art is one of the traditional crafts that use painting to communicate. A lot of brands and designers have replicated painting in their designs. Yet, White Studios went a step beyond. They also crafted mini Warli figures holding the plate or dancing on the tray. And that’s what it is to move out of the box and take inspiration from the form, rather than the craft.
Speaking of mainstream products, White Studios has painted a gorgeous replica. If you glimpse the Zoi floor lamp, you will adore the Warli art on the top and the legs. This whispers a loud indication of minimalism. Inside the lamp, three solid crystal balls are suspended from the lighting. Interestingly, the light glows so that it appears to be surrounding the crystal balls, offering a soft shine. Similarly, the side table also features exquisite Warli art on its top and legs. The art-dipped side table would go well with classic solid-colored rooms with subtle floral patterns.
The Clan sub-range has more sculptural beauty in golden and black. One of the neatly sculpted black warli figures is holding a small golden tray on its shoulder. While the candle holder depicts a warli-inspired mold, giving space for the candles. And I bet the bewitching Warli figures carrying three smallholders will enchant you forever!
Talking about the materials, the Latest Collection is broadly made with techniques like etching, sand casting, and metal fabrication. Their methods showcase their steps toward ingenuity. The brand has focused on selling an experience rather than a product. And that’s exactly what makes them stand out.
All in all, the Latest Collection, Zoi, marks the plain dazzle of routine life that we often overlook. It also positions the utilization of craft in the most distinctive way possible. And after all, creating a marvelous contemporary version of the past always stands as one of the most celebrated designs.
Also Read: How India Art Fair Will Be One Of The Unmissable Events Of 2024.
