In its endeavor to push the boundaries of performance and inspire & unite athletes of all abilities through a shared Love of Sport, Oakley presents ‘Kokoro collection’, the leading product design and sport performance brand from the Luxottica Group designed by Japanese artist Meguru Yamaguchi.
“Kokoro” is a Japanese word meaning “heart; mind; spirit,” and this collection has been specially engineered to replicate Meguru’s unique style of brushstrokes that pushes the possibilities of art, gesture and form. Embodying the brilliance and beauty of humanity, the Kokoro collection designed by artist Meguru aims to inspire a sense of belonging and community in a time where the need has never been greater. Each individual product in the collection is completely unique, having been created through a specialized spin technique utilizing a custom-made machine created specifically by Oakley engineers to replicate Meguru’s style of brushstrokes. With the launch, Oakley, the leading product design and sport performance brand has pledged to make a donation of $200,000 to support the COVID-19 fund- ‘COVID-19 Solidarity Response Fund for the World Health Organization’ (WHO), sharing the love to support their global work in helping countries prevent, detect, and respond to the COVID-19 pandemic.
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Yamaguchi achieves an exclusive chaotic, passionately intense and visually powerful abstraction, through a way created by him -“Cut & Paste”. The tactic entails laying out paints on plastic sheets to dry, then cutting, peeling and pasting them onto other surfaces, as if putting together three-dimensional brushstrokes. Through this process of layering and arranging, the seemingly unrelated colours merge into highly intricate forms, like a physiognomy or landscape, but appear as fresh, enmeshed, and rhythmic formation. Yamaguchi’s earlier work mainly focused on subjects culled from social media imagery and was then dubbed a “digital Impressionist”; his recent work is pushing the chances of painting, gesture, and form by creating replacement quite sculptural paintings, during which the paint strokes seem to leap off any semblance of surface.
Kokoro Collection designed Sunglasses represents the excellence and beauty of the human race. This collection from Oakley designed by Japanese artist Meguru Yamaguchithe is a celebration of all the shared love and support, unifying athletes of all abilities in a time where uniting as a community matters the most.
